They also expanded their products to include pain relief items.Įventually, their product caught the attention of the show’s producers, who invited them to pitch in the tank. This allowed them to rebrand the company from the Plexus Yoga Wheel to Chirp. The following year, they launched a Kickstarter campaign that successfully raised more than $1.5 million. They soon realized, however, that shipping costs were eating into profits so they decided to start their own fulfillment platform called ShipStud.
By then, they were selling approximately 500 units a day.
They also hired a few fitness influencers to promote the wheel for the first year and a half, which landed them $100,000 in sales.īy 2017, Tate had begun consulting with chiropractors and doctors about the product he also rebranded the wheels to be a back stretching device. As it turns out, it was a blessing in disguise as it forced Tate and his team to make their own website.
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